It’s almost time to wish a happy one-year anniversary to GoogTube! Google (GOOG) announced on October 9, 2006 that it was spending $1.65 billion to buy YouTube, the Web’s most popular destination for online video. But a lot has changed in this still fledgling business within the past year.
Despite YouTube’s formidable market share lead over other established online video sites such as Metacafe, Break.com, Heavy and Dailymotion, even more challengers have cropped up to battle YouTube, many focusing on niche interests. Will Ferrell has contributed his talents to online comedy site FunnyorDie.com while Harry Shearer of “This is Spinal Tap!” and “The Simpsons” fame is a main creative force behind MyDamnChannel. There’s even a YouTube-esque site for the more pious online video viewer called GodTube.